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Authentic Marketing for Introverts, by Christy Strauch
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The plan is simple: The things that made you hate marketing, make you good at it in today's world, and more likely to be successful now. Forget the old glad-handing, networking without connection, calling-to-quotas style. It’s over. It no longer works. What Introverts do well, is made for this era of new marketing. Your three greatest strengths-- *Long focus *Relationship skills, and *Drive for authenticity --make for successful marketing today. No more trying to change yourself into an Extrovert. Be yourself. There are one or two powerful things you can do to draw clients to you. Find them inside.
- Sales Rank: #2407047 in Books
- Published on: 2013-03-01
- Original language: English
- Dimensions: 10.00" h x .64" w x 8.00" l,
- Binding: Paperback
- 280 pages
About the Author
Christy Strauch has helped hundreds of creatives, entrepreneurs and small-business owners, many of them Introverts, master the other half of their business -- the business plan, the marketing, and the numbers. www.smallbusinesswarrior.com
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent Information Delivered With Clarity
By Marian Lindner
This book hit home for me as a business owner and introvert looking to find more clients. The book outlines approaches and a broad range of strategies for marketing that I can use (and that won't overwhelm me). It also provides support and helps me understand myself as a businessperson. Another unique and helpful aspect of the book is how it helps a business owner understand the needs of both extroverted and introverted clients. In today's marketplace, this is essential. A great read that needs to be on the bookshelf of any introverted person in business!
0 of 0 people found the following review helpful.
recommended author who has real life experience
By E. Mills
Check out Passion, Plan, Profit by same author - it changed my life. Also recommended - BDA - Business Debtors Anonymous, great support for under earners and vague business people!
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