Free PDF How To Design Logos Symbols And Icons, by Gregory Thomas
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How To Design Logos Symbols And Icons, by Gregory Thomas
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This is a different kind of logo book for designers - instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. The book is especially valuable in that it expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Designers include top corporate identity firms such as Massimo Vignelli Design and Chermayeff & Geismar.
- Sales Rank: #1043587 in Books
- Brand: Brand: How Design Books
- Published on: 2003-04-01
- Released on: 2003-04-01
- Original language: English
- Number of items: 1
- Dimensions: .52" h x 8.52" w x 10.98" l,
- Binding: Paperback
- 144 pages
- Used Book in Good Condition
Most helpful customer reviews
10 of 13 people found the following review helpful.
Excellent study of how logos are developed.
By AJ
Buy this book! This is a terrific resource for any designer, art director or student wanting to learn more about how a logo or brand evolves from the drawing board to the billboard.
I'm making this required reading for my designers!
14 of 16 people found the following review helpful.
Inspiriational and Technical
By A Customer
As much inspirational as technical, How to Design Logos, Symbols and Icons provides a clear vision of the intricacies and factors that go into the successful design of logos and symbols. Spending more than 100 of its 142 pages delving into the decisions and considerations that are behind some of the most successful and recognizable corporate trademarks in America today, How to Design Logos, Symbols and Icons is an invaluable resource for today's graphic designer. The main vehicle this work uses as an instructional guide is the real life examples of many major corporations and how they approached the design and use of the symbols we all immediately recognize today as well as what they rejected and why. This, coupled with clear forthright descriptions, explanations, and instruction in the basics of this genre of graphic design, make this a must have for the novice, student, expert, or anyone seeking insight into the process that created these remarkable designs. How to Design Logos, Symbols and Icons gives its readers not only what they need to create designs but also to successfully judge the acceptability and appeal of presented designs. In fact, you will never look at the logos and trademarks that surround you in quite the same way again. This book is a must for those interested in the field or currently facing design challenges themselves. Whether you're a novice or a professional, this work will not only get your creative juices flowing, but flowing in a proven direction of success.
40 of 43 people found the following review helpful.
Response to the reader from Manhattan Beach, CA
By A Customer
I have to say that I do and don't agree with the reader from Manhattan Beach, CA. I agree that reaching a target audience is very important in any identity system. This book, as stated, is designed not just for the art director or the designer, but for student, the entrepeneur, the marketing manager, the high level executive (i.e. CEO, CMO) Etc. According to the review, this book has achieved that goal with flying colors. I have to disagree with the rest of the review. This book's other goal was to enlighten the reader as to the process behind the final logo. To say that the range of logos in the book is average to excellent misses the whole point. It is not a ranking book like so many other logo books. Each logo was simply supposed to represent the very different processes and solutions possible. They were supposed to inspire the creative process and educate the reader (prospective client maybe) on what the process involves. If you follow the purpose of the book, they each stand on their own as excellent examples of creatively tackling the design process. In reading this book, the Philharmonic example was meant to show that although the computer is heavily used today, some ideas still rely on old solutions. In this case, there is no need to show other concepts. It would be hard to illustrate all the concepts and try to make the same point in four pages. Overall, this is a successful book on branding, identity and design.
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