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The Art of Looking Sideways, by Alan Fletcher
PDF Download The Art of Looking Sideways, by Alan Fletcher
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The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.
This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.
The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.
"- Sales Rank: #148636 in Books
- Brand: Brand: Phaidon Press
- Published on: 2001-08-20
- Original language: English
- Number of items: 1
- Dimensions: 9.88" h x 2.25" w x 8.63" l, 5.40 pounds
- Binding: Hardcover
- 1064 pages
- Used Book in Good Condition
Amazon.com Review
Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness," a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director, and the joy of The Art of Looking Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness," Fletcher's book, which he describes as "a journey without a destination," is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization," the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon, drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," and a dizzying array of quotations and snippets of information, including the wise words of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Western civilization? I think it would be a good idea." Fletcher's mastery of design mixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw" eye for the strange and profound to produce a stunning book that cannot be read, but only experienced. --Jerry Brotton, Amazon.co.uk
From Library Journal
This vast collection of assorted visual and verbal content is loosely strung together by the common thread of whatever captures the attention of celebrated designer Fletcher best known for his founding roles in the English design firm Fletcher Forbes Gill and the internationally recognized design group Pentagram. A table of contents (with headings such as "Learning," "Noise," and "Imagination") provides a loose structure for what is an otherwise unfettered stream-of-consciousness outpouring. In the author's own words, the book is "a journey without a destination." The book is tailor-made for those with short attention spans, since any given thought or narrative rarely runs for more than a spread. A worthy companion to other large, contemporary, designer-orchestrated explorations of visual culture, such as Bruce Mau's Life Style (Phaidon, 2000) or John Maeda's Maeda @ Media (Rizzoli, 2000), this book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes. Best suited for larger public libraries or libraries with extensive liberal arts, fine arts, or art history sections. Phil Hamlett, Turner & Associates, San Francisco
Copyright 2002 Cahners Business Information, Inc.
Review
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"The design book of the century may have already been written." – Design Week
"Alan Fletcher’s book challenges both dogma and habit by questioning how we see things, how we read things and how we understand things." – Royal College of Art, London
"This book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes." – Library Journal
"Most helpful customer reviews
0 of 0 people found the following review helpful.
really love this book
By John Longano
I really, really, really love this book. What a mind! This is my go-to gift book for friends. I have easily bought twenty copies over the years. Where else would you learn about the word "baustrophedon". A must read for anyone who has ever wanted to explore the world outside of the box. Sadly Mr. Fletcher has passed away. His other work is good but does not compare to this brilliant book.
2 of 2 people found the following review helpful.
Worth ten stars!
By Sheilah. Bockett
It seems to be consensus opinion that you cannot READ "Sideways." So what on earth can you DO with it? The answer is: just about anything. The very least that Alan Fletcher's book will do is add sparkle to your dinner conversations. It can even stimulate new and innovative thinking in your business - as it has for me and my husband.
In our household, this book has taken on a persona all of its own. Like the Family Bible of yore, "Sideways" reposes on the sideboard in our dining room, open every day at a randomly selected page. We have included a large magnifying glass. Yes, it's necessary at times for anyone with less than 20/20 vision. (Okay, FAR less.) What is more, "Sideways" must be perused - well, naturally - sideways. Even upside down at times. (Headstands optional.) For those who complained of reading difficulties, I suspect that Alan Fletcher deliberately provided these "hindrances" to force us to stop and THINK. Otherwise we would treat his two-page spreads like billboards that we glance at casually as we speed past.
When anyone in our household passes Alan Fletcher's book there's a sudden, silence. This has prompted me to make the sideboard our "shrine" to creativity. I now see "Spaces for Silence" by Alen MacWeeney and Caro Ness in a completely different way. Spaces for Silence We have added a table easel to our tableau to hold a mini-corkboard to which "sideways" ideas can be added at any time they occur. Our ideas can be expressed as puns, quotes, slogans (the latest being "Campaign for Curiosity!") as well as questions, and even our own, tongue-in-cheek cartoon attempts.
To the cynics (aka the 1 star reviewers) have you ever flown a kite without taking a child as an excuse; have you danced in the rain; licked your plate; worn a balloon hat in public; eaten candy floss after middle age; had a conversation entirely in puns; written a limerick; drawn with your eyes shut; read Dr Seuss after "growing up?" In other words, have you ever set aside your conventional script? If you haven't, maybe you need to cut your teeth on Keri Smith's book: "Destroy this Journal." (Even literally, as you will see.) Wreck This Journal Amazonians have responded creatively to that book, as shown by all the images displayed. Of course, you have the benefit - or should I say "safety" - of Keri's telling you exactly what to do. With "Sideways," Alan Fletcher expects you to improvise, generating your own ideas by using creative initiative. His book is simply the catalyst.
PS And yes, I have done every single thing on that list.
0 of 0 people found the following review helpful.
Creative inspiration
By Lester
Assume book for a coffee table or the office. Great to go to for quick creative inspiration.
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